I'm sick. I'm shipping tomorrow anyway.

Published January 5, 2015 · 2 Minute Read · ∞ Permalink


One of the big things I took away from Just Fucking Ship (which yes, you should buy and read immediately thanks for asking) was that I should plan for the “worst case” scenario. I put that in quotes here because I’m not talking nuclear war here; the worst case is closer to “the dinner is inedible ok fine buy a pizza.” So when I was planning out the launch schedule for setattr I thought of some worst case scenarios:

I thought I had most things planned for, but then the flu started going around St. Louis. Oh boy. For the past couple of days I’ve felt “fine”, but haven’t had a voice. For a product that involves screencasts, this is a no-go situation. Fortunately, I had most of the screencasts recorded before I got taken down, but there’s one left I haven’t done.

So what am I going to do? SHIP IT ANYWAY! Yep. You heard me. Tomorrow bright and early the bundle will go out to everyone who’s been so nice as to preorder it, and an email will go out to everyone else a bit later. But I’m going to make some changes: instead of shipping 4 video lessons with exercises and a mini-lesson, I’ll ship 3 video lessons with exercises, a mini-lesson, and a text-only lesson with an IOU for a video component. Easy.

I’m doing it this way instead of waiting to launch because it would be silly to sit on this just because it’s “not ready” according to some arbitrary standard of doneness. I’m even seeing now that I could have broken season 1 down into even smaller parts and it would have been completely fine. I even sent the first lesson out to preorder purchasers, and got some great feedback to keep going!

More later, but until tomorrow you can preorder setattr season 1 for $12. Best get on that!

(p.s. pretty much all the ideas about which I’ve written here are sourced directly from JFS. If you’re interested at all about building something in 2015, go grab it. You won’t regret it.)